Inclusive Business: Insignia Labels

An image of the Braille alphabet on a white background


While exploring the use of braille labels for my own line of adaptive clothing. I came across a company based in West Sussex, United Kingdom, owned by Richard Cliffe called Insignia Labels. The staff were incredibly warm and welcoming and immediately made me feel at ease asking questions about braille hang tags - an topic that I was not so familiar with.

Insignia Labels offer a wide range of printing services, including braille labels for clothing.


The Insignia Labels logo has white text on a red rectangle. The corner appears to peel as if it is a sticker.


According to the World Health Organisation (WHO), the global number of visually impaired people stands at approximately 2.2 billion people and of this it is estimated that 36 million people are blind.

Braille labels are an important concept for brands to consider. It will allow the brand to be more inclusive as the braille labels assist visually impaired customers to know what they are buying. It can help them to tell if the garment is the correct size and colour. People with no vision impairments automatically take this for granted. When it comes to online purchases, braille labels offer the visually impaired a reassurance that what they really purchased is what has arrived in the post.

Insignia Labels launched in January 2010, led by Richard and his father Steve. Their mission was to support small to midsize businesses, assisting them with sourcing the right product for their needs without enormous minimum order quantities (MOQs). For young or small businesses this can be a huge financial issue, often the MOQs are completely unobtainable for start ups.

Insignia provide an in-depth and comprehensive customer support service to assist people in their choices. “We don't want brands to feel like they are just another number, another customer, a faceless interaction - we want them to feel truly valued as a customer” he said. It is very clear that they are incredibly passionate about this fact. The awards that the company has won are testament to his dedication to help businesses seek the assistance they need. 

As well as printing braille on labels, their technology allows them to print braille onto a variety of surfaces such as phone cases, glass, ceramics and paper. They also offer a braille business card printing service.


To read more about Insignia Labels on their website, please click HERE


The Royal National Institute of Blind People (RNIB) describe braille as “a unique system of raised dots that can be read by touch”. Braille was invented in 1824 by Louis Braille. Due to an accident he lost his sight as a 6 year old child.


To read more about the history of braille please click HERE.


For support in your local area, please click on the relevant organisation name below. We aim to be as inclusive as possible so please contact us if you would like any organisations added that are not yet listed below, listed alphabetically in in country order:


America: American Foundation for the Blind

Australia: Royal Society for the Blind

Belgium: Blindenzorg Licht en Liefde

Bulgaria: Union of the Blind

Canada: Canadian National Institute for the Blind

Croatia: Hrvatski Savez Slijepih

Czech Republic: Spolecnost Proranoupeci

Denmark: Institute for the Blind and Partially Sighted

Finland: Näkövammaisten liitto ry

France: Institut National des Jeunes Aveugles

Germany: Deutscher Blinden- und Sehbehindertenverband

Hong Kong: Hong Kong Blind Union

Iceland: Blindrafelagid

India: National Association for the Blind

Ireland: National Council for the Blind

Israel: Israel Guide Dog Centre

Italy: Istituto dei ciechi Francesco Cavazza

Netherlands: Het Loo Erf

Norway: Norges Blindeforbund

Portugal: Associano Promotora de Emprego de Deficientes Visuais

Slovakia: Únia nevidiacich a slabozrakých Slovenska

Spain: Organización Nacional de Ciegos Españoles

Sweden: Synskadades Riksforbund

Switzerland: Schweizerischer Zentralverein fur das Blindenwesen

UK: Royal National Institute for the Blind

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